The Yearbook World of Scott Geesey
from Jostens Yearbooks of central/northern Pennsylvania
RECORDINGS OF SCOTT'S ONLINE TEACHING SESSIONS - use around these dates or anytime
MAY 5, 2022 - EASY IDEAS FOR NEXT YEAR - watch the Tina Cleavelin interview clip below, then watch Scott's followup lesson with a review on some simple things you can do to improve next year's effort
TINA CLEAVELIN INTERVIEW - from April 2021, get some ideas from a Jostens CAM on the importance of journalism in the yearbook along with some organizations that can help you get there
APRIL 28, 2022 - INSIGHTS FOR NEXT YEAR - watch the Ava Butzu interview clip below, then watch Scott's followup lesson with a review and a group activity to think about your organization next year
AVA BUTZU INTERVIEW - from April 2021, get some insights from a top yearbook adviser on choosing editors and a new theme, and how a staff can collaborate in the future
APRIL 27, 2022 - THEME DEVELOPMENT FOR NEXT YEAR - watch the Jostens J-class "Theme Development" in advance, then watch Scott's followup lesson with a brief review of the video, a fresh idea on a cool theme for next year, and some group planning time to get things moving
APRIL 21, 2022 - SELECTING STUDENT EDITORS - watch the Margaret Sorrows interview clip below, then watch Scott's followup lesson with a review and an activity to review your current editor plans or start something new
MARGARET SORROWS INTERVIEW ON STUDENT EDITORS - from April 2021, get some ideas and inspiration on setting up a student editor staff and how to do it
APRIL 20, 2022 - PLANNING FOR NEXT YEAR - watch the Kristen Scott interview clip below, then watch Scott's followup lesson with a review and a group activity to start or adjust planning for next year
KRISTEN SCOTT INTERVIEW ON PLANNING FOR NEXT YEAR - from April 2021, get some ideas and insights on planning early for your next yearbook
No lessons the week of Easter - resume April 20
April 7, 2022 - MAD SCIENCE 4: PREPARING FOR NEXT YEAR - the Mad Scientist returns, showing key items to help prepare for next year's effort sooner rather than later. What to do? Followed by a group activity to get things started. It's MAD!!
March 31, 2022 - DISTRIBUTION EVENTS, PART 2 - watch the Bradford distribution event clip below, then watch Scott's followup lesson with a review and an activity to do more brainstorming your own cool distribution event this year
A LOOK AT A TOP DISTRIBUTION EVENT - from the Yearbooking Report feature, a look at the amazing distribution event at Bradford High in PA
March 30, 2022 - DISTRIBUTION EVENTS, PART 1 - watch the Margaret Sorrows interview clip below, then watch Scott's followup lesson with a review and time to start brainstorming your own cool distribution event
MARGARET SORROWS INTERVIEW ON DISTRIBUTION - from April 2021, get some great advice and inspiration from one of the real pros of yearbooking
March 24, 2022 - FIVE SENSES WRITING - take part in an interesting 'lesson in a lesson' designed to get students using their senses to write what's happening around them, right away and wherever you are
March 23, 2022 - POWER OF YEARBOOK - below watch the video "Power Of Yearbook" in advance, then watch Scott's followup lesson with a brief review and an activity on what students will do now and for next year to improve your yearbooking effort
THE POWER OF YEARBOOK Video - for the March 23 lesson, watch this presentation on the importance of yearbook with comments from teens on what they've learned and done
March 17, 2022 - COVERING SENSITIVE TOPICS, NEW IDEAS - watch the Jostens J-class "Covering Sensitive Topics" in advance, then watch Scott's followup lesson with a review of the video, a look at some fresh coverage ideas for 2022, and a student activity to gather your own
SCOTT'S FUN CONTEST FOR SPRING BOOK SCHOOLS - just 5 minutes, find out Scott's fun chance for your staff to EARN stuff for your group by selling your remaining copies this year
SCOTT'S FUN CONTEST FOR SUMMER BOOK SCHOOLS - just 5 minutes, find out Scott's fun chance for your staff to EARN stuff for your group by hitting your book sales goal early
March 16, 2022 - PROMOTION IDEAS, PART 2 - watch Scott's lesson with MORE proven promotion ideas to use in school to sell more books, ads or even yourself. Then do another review of the ideas YOUR group will do to promote your book sale!
March 10, 2022 - PROMOTION IDEAS - watch Scott's lesson with proven promotion ideas to use in school to sell more books, ads or even yourself. Then do a group activity on HOW MANY of these ideas your staff can use starting right now!
March 3, 2022 - PHOTOGRAPHY ON LOCATION - watch the Jostens J-class "Photography on Location" in advance, then watch Scott's followup lesson with a review of great ideas from the video and an activity on press passes and a photo inventory
March 2, 2022 - BUILDING YOUR BRAND - watch the Jostens J-class "Building Your Brand" in advance, then watch Scott's followup lesson with a review on brand ideas and a group activity to find five quick ideas to start right away
February 24, 2022 - RECRUITING FOR NEXT YEAR, PART 2 - watch the Jostens J-class "Recruiting and Retention" in advance, then watch Scott's followup lesson with a brief review, more ideas to get your effort rolling, and a group activity to build on those ideas
February 23, 2022 - RECRUITING FOR NEXT YEAR, PART 1 - watch the Yearbooking Report episode link below, then watch Scott's followup lesson with a brief review, the need to start recruiting NOW with ideas, and a group activity to get you started
YEARBOOKING REPORT, FEBRUARY 2022 - for the February 23 lesson, watch this episode featuring ideas on recruiting from Jostens CAM Lizabeth Walsh, along with other yearbook news
February 17, 2022 - MAD SCIENCE 3, YEARBOOK+ - he's BAAACK and "madder" than ever as the Mad Scientist shows you why your staff NEEDS to use the amazing Yearbook+ digital feature THIS YEAR, with an activity you do right on the screen!
February 16, 2022 - PAGE DESIGN BASICS - it's not too late to tweak your pages to improve your designs. Scott does a review of the interview clip with Casey Nichols below, also as a memorial to this outstanding man and adviser. We'll do a group activity on improving your pages.
PAGE DESIGNING VIDEO - for the February 16 lesson, watch this interview with Jostens Ambassador Casey Nichols with ideas on good page designs basics. Originally from January 2021.
February 9, 2022 - DIY MARKETING - watch the Jostens J-class "DIY Marketing" in advance, then watch Scott's followup lesson with a brief review, the importance of promoting your effort, and a group activity to come up with your own DIY marketing
February 3, 2022 - MARKETING 101 - watch the Jostens J-class "Marketing 101" in advance, then watch Scott's followup lesson with a brief review, some examples of marketing ideas, and an activity to brainstorm what your group can do right now to market your efforts
February 2, 2022 - ADVANCED CAPTIONS - watch the Jostens J-class "Advanced/Extended Captions" in advance, then watch Scott's followup lesson with a brief review and an activity to compose even longer captions on your own pages
January 27, 2022 - BASIC CAPTIONS - watch the Jostens J-class "Basic Captions" in advance, then watch Scott's followup lesson with a brief review and an activity on adding captions to your existing pages, easy to do!
January 26, 2022 - OBITUARY POLICY - watch the video interview below in advance, then watch Scott's followup lesson with some thoughts and an activity to either create a policy or refresh your current one. IMPORTANT because this WILL happen to you...
OBITUARY POLICY VIDEO - for the January 26 lesson, watch this interview with Jostens CAM Tina Cleavelin with ideas on dealing with the loss of a student or adult. Originally from March 2021.
January 20, 2022 - VISUAL VARIETY - watch the Jostens J-class "Visual Variety" in advance, then watch Scott's followup lesson with a brief review and an activity with students examining your current images looking for the best shots
January 19, 2022 - PHOTO EDITING - watch the Jostens J-class "Photo Editing" in advance, then watch Scott's followup lesson with a brief review and an activity with your students doing some quick editing on your current yearbook pages
January 13, 2022 - CELL PHONE PHOTOGRAPHY - watch the Jostens J-class "Cell Phone Photography" in advance, then watch Scott's followup lesson with a brief review and a fun photo activity with your students to not only take good smartphone/iPad photos but discerning what good photos look like
January 6, 2022 - PAGE CONTENT IDEAS - watch the interview clip below with Jostens CAM Jeff Moffitt in advance, then watch Scott's followup lesson with a review on fresh content ideas and a fun activity to brainstorm on coverage of a school staple that often gets little to no coverage in yearbooks. Time to change that!
PAGE IDEAS VIDEO - for the January 6 lesson, watch the interview with Jostens CAM Jeff Moffitt with fresh ideas to cover your students and school this year. Originally from February 2021.
January 5, 2022 - MAD SCIENCE 2, NEW IDEAS - it's a new year so how about some NEW ideas to tell more stories and promote your efforts? The Mad Scientist returns to share some ideas with a group activity to get you going MAD on your own!
No lessons the week of Christmas and New Year's - resume January 5
December 16, 2021 - FEATURE WRITING - watch the Jostens J-class "Feature Writing" in advance, then watch Scott's followup lesson with a brief review and how to easily write great material for your book (100 words?) followed by an activity looking to the new year
December 15, 2021 - SURVEY DATA - watch the Jostens J-class "Incorporating Survey Data" in advance, then watch Scott's followup lesson with a brief review and thoughts on why to do student surveys for your book, then an activity to get you started
December 8, 2021 - EDITING PROCESS - watch the Jostens J-class "Editing Process" in advance, then watch Scott's followup lesson with a brief review and ideas on good proofreading, then a group activity to confirm your group's proofing process to eliminate mistakes and extra cost
December 2, 2021 - QUICK READS - watch the Jostens J-class "Quick Reads" in advance, then watch Scott's followup lesson with a brief review and how to use some great tools in YBA to easily make your own Quick Reads
December 1, 2021 - HEADLINES - watch the Jostens J-class "Headlines" in advance, then watch Scott's followup lesson with a brief review and then an activity to go over your current headline usage in your book
No lessons the week of ThanksgivingNovember 18, 2021 - TYPOGRAPHY - watch the Jostens J-class "Typography" in advance, then watch Scott's followup lesson with a brief review and then an activity to go over your current font usage in your book
November 17, 2021 - COLOR - watch the Jostens J-class "Color" in advance, then watch Scott's followup lesson with a brief review, how to make your own custom colors (NEW!) and an activity on reviewing your current color usage in your book
November 11, 2021 - DESIGNING WITH TEMPLATES - watch the Jostens J-class "Designing with Templates" in advance, then watch Scott's followup lesson with a brief review and an activity using YBA for great template designing
November 10, 2021 - COVERING SENSITIVE TOPICS - watch the Jostens J-class "Covering Sensitive Topics" in advance, then watch Scott's followup lesson with a brief review, a fun live exercise for your group, and then an activity on tracking your student coverage
November 3, 2021 - LEGAL ISSUES AND ETHICS - watch the Jostens J-class "Legal Issues and Ethics" in advance, then watch Scott's followup lesson with a brief review and a quick quiz on what you can and CAN'T do in the yearbook. ONE HINT: create a policy manual with your do's and don'ts...
October 28, 2021 - MAD SCIENCE - watch the "special guest" Mad Scientist as he shares a fun and easy way to tell more stories about more people this year as you do it along with him on your own YBA website
October 27, 2021 - TOUR OF A YEARBOOK - watch the Jostens J-class "Tour of a Yearbook" in advance, then watch Scott's followup lesson with a brief review and a quick quiz on important yearbook terms
October 21, 2021 - SOCIAL MEDIA 102 - watch the Jostens J-class "Social Media 102" in advance, then watch Scott's followup lesson with a brief review, more ideas on using social media and an activity to do your own social media contests
October 20, 2021 - SOCIAL MEDIA 101 - watch the Jostens J-class "Social Media 101" in advance, then watch Scott's followup lesson with a brief review, the WHY and WHAT of social media, and then an activity to review what you're currently doing or how to get started
October 14, 2021 - ADAPTING PAGE CONTENT - watch the Jostens J-class "Adapting Page Content" in advance, then watch Scott's followup lesson with a brief review, a look at MANY ways to tell stories, and an activity on changing your portrait pages to tell more stories there
October 13, 2021 - ART OF ASKING QUESTIONS - watch the Jostens J-class "Art of Asking Questions" in advance, then watch Scott's followup lesson with a brief review and where to find the Story Starter Surveys for online use, followed by an activity to plan your first (or next) online survey
** SPECIAL ** - HOW TO MAKE YEARBOOK PART OF SCHOOL LIFE EVERY DAY - watch as Scott describes WHY this is important and HOW your staff can be visible at school all the time
October 7, 2021 - INTERVIEWING - watch the Jostens J-class "Interviewing" in advance, then watch Scott's followup lesson with a brief review followed by the popular interviewing exercise, pair up your students to find new stories
October 6, 2021 - COVERING NEWS AND EVENTS - watch the Jostens J-class "Covering News and Events" in advance, then watch Scott's followup lesson with a view on different news story ideas and student reactions, local to international, and an activity to get your group thinking of stories to cover
September 30, 2021 - COVERING PEOPLE AND PERSONALITIES - watch the Jostens J-class "Covering People and Personalities" in advance, then watch Scott's followup lesson with a recap of where to find fresh story ideas on YBA and a group activity to brainstorm local angles to particular topics
September 29, 2021 - CHRONOLOGICAL AND STORIES - watch the Jostens J-class "Chronological Book Organization" in advance, then watch Scott's followup lesson with a recap of chronological organization but also brainstorming on fresh stories using a great resource on Yearbook Avenue and a student activity to get your group started
September 23, 2021 - PAGE LADDER - watch the Jostens J-class "Ladder 101" in advance, then watch Scott's followup lesson with a group planning activity using the Ladder Best Practices sheet
September 22, 2021 - THEME DEVELOPMENT - watch the Jostens J-class "Theme Development" in advance, then watch Scott's followup lesson with a group planning activity using the Theme Planning sheet
September 16, 2021 - THEME INTRODUCTION - watch the Jostens J-class "Theme Introduction" in advance, then watch Scott's followup lesson with a group planning activity using the Theme Brainstorm sheet
September 15, 2021 - PHOTO 102 - watch the Jostens J-class "Photo 102" in advance, then watch Scott's followup lesson with everyone taking photos and then rating them with the Photo Selection sheet
September 9, 2021 - PHOTO 101 - watch the Jostens J-class "Photo 101" in advance, then watch Scott's followup lesson with a fun picture-taking activity
September 8, 2021 - YEARBOOK IS FUN - watch the Jostens J-class "Yearbook is Fun" in advance, then watch Scott's followup lesson with a staff planning activity