From Scott Geesey, CJE

The Online Yearbook Information Center

from Jostens Yearbooks of central and northern Pennsylvania

"You do matter, we are interested in you, and we're going to tell your story."

Last updated August 21, 2016

Check out all of my exclusive online instructional videos by clicking on the link in the left column below. I've compiled a long list of videos to tackle all of the top subjects in yearbooking - writing, photography, design, organization, journalism, promotion, book and ad sales and more. Just turn on your speakers and I'll do the teaching, with nearly all videos under 15 minutes each.

AWAY WE GO: It's Time For a New Round of Yearbooking!

Hello! Welcome back to school. A few schools and districts are starting classes this week, most everyone else next week. The first week of classes is always a little crazy. But starting a new yearbooking effort - now that's just FUN!

If you are a Twitter user, why not follow my feed? Just enter @yearbookScott to read many of my thoughts as well as forwards and quotes from other pertinent and informative tweets of others.

I'm also again looking forward to my role as an Ambassador of our Jostens Renaissance Education division in holding a number of our exclusive Commitment to Graduate (C2G) assemblies with freshman classes across the region. Getting that high school diploma is CRUCIAL to a student's future success.

And our character online video series called The Harbor is positively changing culture and climate in schools across the country. If you're a Jostens school and not using The Harbor, PLEASE contact me because this is just too good NOT to use, a real game changer, and it's all at no charge. Find out more at, just scroll down to the section on The Harbor. Watch a sample episode and you'll be a believer.


If you've missed some of my past home page stories from 2015-2016, they are archived for you to check out anytime. Click Here to see the rundown.


Time to get started. But doing what exactly??

As things get rolling, many advisers and staffs aren't quite sure WHERE to start. Here are some ideas to tackle over these next couple of weeks...

WITH YEARBOOKING NOW, IT'S ALL ABOUT THE STORYTELLING: Please note my quote near the top of this page. Take that as your staff motto all year long and your effort will always be on the right course. And a great staff song might be "Don't You Forget About Me" from Simple Minds.

This is where our terrific website and app allow your staff to do much of that storytelling: tell as many stories as you wish in multimedia fashion. For my advisers I'll be sharing more great ideas on how your staff can now tell more stories than ever before - stay tuned.

And here's an interesting perspective on why STORYTELLING and not just PAGEMAKING is the ultimate key to yearbooking success this year - click here to read a story from the Journalism Education Association (JEA) Digital Media website. Discuss it with your staffers and impress upon them that telling stories about as many people as possible, in pictures and words and short videos in your book and your ReplayIt website/app, is the ultimate sign of respect for your audience and the best memory keeper of the school year.

START TAKING PICTURES AND VIDEOS ASAP: Don't wait, start on Day One and keep on going, Make it a goal to get at least a few fresh images every single day. And don't forget short videos, part of our new digital storytelling. Upload them right away via Yearbook Avenue to the Image Library and for viewing on your ReplayIt site and app.

CUSTOM COVER DESIGN: If this is something we haven't done yet, or if you would like to do one sooner rather than later, please let me know now or on my first visit to you. We can arrange for a visit to our State College Creative Center for an educational day for your students and a session wiht one of our veteran cover artists, the best in the business. Or if you can't get away, we can arrange for a pretty cool virtual artist session live at school and you'll watch your new custom cover design happen right on your big screen.

But let's handle this sooner rather than later - then you'll have your theme and basic look to utilize all through your new yearbook.

WATCH MY EXCLUSIVE VIDEOS: Check out my exclusive online videos and let me do the teaching on a series of yearbook topics from design and writing to photography to sales. Click on the link in the left column, turn on your speakers and watch away. I've now compiled over three hours of material for use to utilize either as a tutorial for yourself or with a group. You won't find this ANYWHERE ELSE and I'm proud to offer it to you.

USE THE DIGITAL CLASSROOM ON YBA: Your Yearbook Avenue website is pretty amazing - you can use it to make the best pages and the best yearbook around, and you can setup and keep track of both your yearbook and advertising sales, and get plenty of promotional ideas and tools to help you throughout the school year.

But the Digital Classroom is beyond amazing - it's your one stop for educational materials to use with your staffers, with more material added all the time. In particular check these two great items...

Our Starters for Success series is simply incredible - everything you need to lead your class and teach yearbooking skills is all there, an entire seven week class session to start your year by teaching your staffers all of the basics. You'll have a well trained and focused staff by mid October. And the Seven Minute Starters are great lessons to use literally every day, over 200 now in the collection complete with exact Common Core and 21st Century Skills tie-ins.

And our growing list of Videos in the Digital Classroom are easy ways to share training, ideas and inspiration with your group from some of the best yearbook advisers and experts in America. Take advantage of their experience at the touch of a button.

When in doubt - use the search bar on the Digital Classroom home page. Just enter a keyword and watch what comes up.

START YOUR BOOK SALE EARLY: Let's not wait, let's get your entire book sale campaign for the year established right from the start of the new year and get things started. Same for your ad sales campaign(s). Our book marketing program features some powerful and exciting elements and I can't wait to start using it. Advisers, if I haven't already contacted you on this I will do so shortly.

With the school year now underway, this is the time of year to get plans made, get the staff organized, take lots of pictures and videos and start having fun gathering and telling stories. Let's go!

Is your yearbook staff using a cool Jostens Yearbook Widget to showcase some of your work, along with including quick links for buying your book or sharing images with you? Below is my own fun yearbook widget - ask me today about how to start yours. It's FREE, easy to use and could bring your yearbook effort some big dividends!


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